MEMORIAL CARE 2
I often get calls for jobs that involve working with non-professional talent, you know just regular folks, not models. On this shoot for healthcare provider Memorial Care it was important to them to use subjects that had a connection to their institution: patients, caregivers and employees. Knowing that this might be the talent's first photoshoot, my immediate goal was to make them feel comfortable on set. In this case we had some real couples and friends so I directed them to embrace what they would do naturally with each other. I set the stage and then let the moments unfold.